retreat revenue
formula
The
Not great with numbers?
No problem!
Feeling confused?
Let’s dig in
One of the things I see the most confusion with when planning a retreat is about how to price it.
We want to make sure that we A.) account for all the non-negotiable hard costs and B.) make a profit to get paid for our time!
I created The Retreat Revenue Formula to show you exactly how I’ve been pricing my $10k+ retreats for the last decade.
Program Overview
7 Video Modules
Step-by-step tutorials. I break down into bite-sized, step-by-step instructions exactly how and what I do to ensure all my upfront costs are covered and also add in a profit that feels good to me.
Toolbox
I give you all the tools that you’ll need. This minicourse comes with checklists to keep you on track, as well as transcripts and key summarized points. I’ve also included a pricing template to show you the exact formula I use to price my retreats year after year.
Self-Paced
Do it on your own time. This course is completely self-paced so that you can do it on your own time. There’s plenty to keep you on track and moving forward though so you don’t get stuck!
Optional 1:1 Sessions
You can book additional sessions with me. If you ever have questions or need help, you can always book a call with me (additional add-on) so we can strategize and you can get clarity on exactly what you need to do to move forward.
What students are saying...
“Erin’s guidance and wisdom helped me gain the confidence I needed to be able to organize my next retreat, which is already planned and sold out!"
Lisa Theis
- Panacea Retreats Client
“For the longest time I put off leading a retreat because I just didn’t know how to. I’m so glad I worked with Erin, she made the whole experience worthwhile- I learned how to do exactly what she does and I sold out my first retreat!”
Jules Mann
- Panacea Retreats Client
It’s all covered in
The Retreat Revenue Formula
✓ Hard Costs. We’ll discuss all the big (and little) costs that you need to keep in mind so that you’re not paying out of pocket in any way.
✓ Determining Value. We’ll talk about the importance of bundling costs to increase perceived value and making your retreat as enticing as possible by using psychologically appealing numbers.
✓ Making Money. Leading retreats can be an incredible source of extra income, even if you only lead one per year. You have full permission to dream big here and add in a profit that feels good to you.
✓ Early Birds. Incentivizing people to sign up early is one of the most effective ways to fill your retreat. Being strategic with your early bird deals could be all you need to get your minimum number of sign ups.
The
Retreat revenue
formula
✓ 7 modules short video tutorials with clear, step-by-step instructions and guidance.
✓ Excel Pricing Template so you can see how the formula works for your costs, profit, early bird specials and using special pricing.
✓ Hard Costs Checklist to ensure that all of your costs are covered and you aren’t paying for anything out-of-pocket.
✓ Minicourse Checklist to make sure you don’t miss a thing and stay on track.
✓ Transcripts and key summarized points so you can always refer back to the material and make sure you’re understanding it.
Payment Options:
Here’s what’s inside
Module 1: Getting Started
A note about what to expect from the course, key terminology, and what information is needed to move forward.
Module 2: Looking At Your Costs
Get a bird’s eye view on what information you have and what, if any, additional information is needed to create all-inclusive pricing.
Module 3: Room Configurations
Find out whether your rooms are priced “per person” or “per room” and how to create pricing when it’s not determined by the venue.
Module 4: Adding In Profit
Get clear on desired profit and how to add it in to the final pricing. All-inclusive pricing eliminates people figuring out what you make.
Module 5: Early Birds/Incentives
Discussion of different tiered options for early bird deals to get people to sign up early. Consider adding early birds into hard costs.
Module 6: Final Selling Price
Marketing research shows that there are certain numbers and pricing layouts that are psychologically appealing to a buyer’s eye.
Module 7: Deposits
Deposits are used to reserve a spot on a retreat. Here we’ll discuss how that works and how much should be put down.
Hey I'm Erin!
I have been teaching yoga and fitness full-time for 15 years in both Denver and San Francisco. If you teach full-time, you know that IT IS A HUSTLE just to make a living, we live check to check and are barely scraping by.
It wasn’t until I got into leading retreats (over 10 years ago) that I finally had a taste of the “good life”— THIS has been my ticket to not only enjoying financial freedom, but to see the world and no longer feel the exhaustive effects of yoga teacher burn out.
As a professionally trained Travel Advisor specializing in wellness travel and retreat planning, I’ve learned so much about the ins and outs of it all. I started Panacea Retreats 3 years ago because I felt that yoga teachers (and anyone else whose passion has become their way of making money), should be IN on this. I love to see other entrepreneurs thrive and I’m so excited to show you how I did it.
In case you were wondering...
Can I lead a retreat if I’m not a yoga teacher?
Absolutely! You can lead a retreat about anything that you want! You can lead a writer’s retreat, a cooking retreat, a knitting retreat- ANYTHING! Instead of teaching yoga classes- you’d teach about your area of expertise.
I’ve never led a retreat, is this for beginners?
This course is EXACTLY for you! I designed this so you will get step-by-step instruction of what to do so you don’t feel lost and can host a retreat like a pro!
Does this really give me everything I need to get started?
You got it! This minicourse will give you all the tools and information that you’l need to take this next step in your retreat planning journey.
What if I still need help?
That’s what I’m here for! I will reach out to you once you sign up and let you know how we can connect if you need further guidance.
*Limited Time Offer*
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Reg. $77
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